Great CSMs lead to Great Revenue Pipeline

Converting Skeptics into Passionate Community Allies

Customer success professionals have better access to customers than any other department, yet they may struggle to prove their impact on overall business growth.

Actually, CSMs can actively contribute to and influence new revenue by using what’s already in front of them.

Find out more.

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The everyday work of the CSM is constantly growing in importance. But what many customer success professionals don’t understand is that this same work can actively impact an organization’s new revenue.

Oftentimes, the information marketing and sales needs is just lying on the floor of the CSM’s (virtual) office, but its value might be overlooked. CSMs can identify and use customer stories, quotes, and referrals to help drive revenue and business growth.

Planhat’s Christian Jakenfelds is joining us to explain how customer success professionals can use advocacy or customer marketing programs to contribute to sales effectiveness and revenue generation.


Christian Jakenfelds has had multiple different customer-facing roles. He joined Tessian as one of their first CSMs and this is where he saw how CS is the engine for growth in SaaS businesses. He now works with Planhat in the UK market and has been named one of the top 25 CS Influencers in 2021.

Register to understand

  • The customer inputs sales and marketing are crying out for
  • How to best get these from your customers – where are they lying around?
  • How best to mobilize these within the organization to drive business

Are you intrigued yet?

Are you ready to learn effective and authentic ways to market products and develop brand equity 

Watch now!
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