Developing Valuable Community-Based Advocacy Programs

Converting Skeptics into Passionate Community Allies

Acts of advocacy can be some of the most effective and authentic ways to market products and develop brand equity.

Join Bill Johnston to learn how to develop a community-based advocacy program.

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On Demand Webinar



Developing Valuable Community-based Advocacy Programs

Customers who share stories, knowledge and experiences with other customers or prospects are more effective and authentic than traditional marketing programs.

Were you aware that community-based advocacy programs can produce tremendous value and have a transformative impact on both the community and host company?

Bill Johnston, Community Innovation Officer at Structure3C, is here to explain the key elements of a successful program, to see examples of best practices, avoid common pitfalls and get specific guidance on developing and measuring your own Community-based Advocacy program. All attendees will receive access to exclusive program planning templates.


Bill Johnston founded Structure3C to help organizations move beyond the boundaries of platforms and optimization-focused “best practice” to create transformational community experiences. Prior to founding Structure3C, Bill held Director positions at Autodesk and Dell, where he was responsible for online community and social media globally.

Watch this session to learn:

  • The key element of a successful program
  • Common pitfalls
  • Guidance on developing and measuring
  • Exclusive program planning templates

Are you intrigued yet?

Are you ready to learn effective and authentic ways to market products and develop brand equity

Register Now
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