CCO + CMO: Unstoppable Duo for Business Growth
Accelerate growth through strong cross-organizational alignment
On Demand webinar featuring:
Rachel Orston: CCO, SmartRecruiters
Latané Conant: CMO, 6Sense
Moderated by Jay Nathan: CCO, Higher Logic and Founder of Gain Grow Retain
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On Demand Webinar
FEATURING
In today’s complex and digital world, B2B buyers are relying more on trusted sources such as review sites, peer-to-peer insights, and online search over vendor-provided information to make purchasing decisions.
With this paradigm shift in buyer behavior, the partnership between the Chief Customer Officer (CCO) and Chief Marketing Officer (CMO) has become critical for organizations. CCOs, responsible for driving retention and optimizing the customer journey, and CMOs, responsible for driving revenue through the brand and marketing strategy, must align to build a top-notch customer experience that will ultimately accelerate top and bottom-line growth for the organization.
Join Higher Logic and two leading executives, Latane Conant, CMO at 6Sense, and Rachel Orston, CCO at SmartRecruiters to get a firsthand look at how marketing and customer success teams can effectively partner to enhance the customer experience and drive growth.
In this session we discuss:
The emerging importance of advocacy in the buyer journey
How to effectively engage and optimize your customer experience
Models for collaboration across the organization
Business outcomes of organizational alignment
ABOUT THE WEBINAR
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On Demand Webinar
Currently CCO of SmartRecruiters, Rachel Orston is a serial entrepreneur, tech executive and customer success pioneer who has scaled growth at every stage, from $1M to $1B+, leading post-sales teams inside companies large and small. SmartRecruiters is a venture-backed talent acquisition platform that recently closed a $100m Series E from Silverlake Waterman at a $1.5b valuation.
Rachel Orston
Latané Conant is the Chief Market Officer of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. She’s known across the industry for her creativity, competitiveness, and boundless energy.